7 Secrets to Success: Using LinkedIn Groups for Marketers

Did you know that over 80% of lead conversions come from LinkedIn? This blows Twitter, Facebook and Google+ out of the water. What’s the secret? As marketers, we know to treat LinkedIn differently than any other social media platform when it comes to sharing content. This goes beyond etiquette of what and how to post, but where to post in LinkedIn.

Despite the fact that the LinkedIn platform was previously seen solely as a networking site, professionals have begun to participate more freely in conversation and contributing value to group discussions. Our question for you: Are you leveraging all the tools that LinkedIn has to offer to generate leads? Is your brand participating in the right groups?

In our latest eBook you will learn:

  • The difference between groups and subgroups, and how to best use them for lead generation
  • How minding the group rules can get you every where
  • How to identify key group influencers that can turn into leads