3 Tips for Selecting the Right Digital Marketing Agency

Selecting the Right Digital Marketing Agency

According to ICT Facts and Figures about the online world, there were over 3.2 billion internet users worldwide in 2015. A Global Web Index 2015 survey further revealed that the majority of adults now own a desktop or laptop and a smartphone, with a prediction that smartphones are finally overtaking PCs and laptops as the primary access portal. These figures are important for businesses that are developing a comprehensive marketing strategy for 2016. If that strategy does not include a strong digital marketing component, it could be almost impossible to find, attract and retain customers indeed.

Digital marketing is used to identify prospective customers when they are online. Information is then presented about a specific product or service. The end goal is to drive a website visit, engage in conversation, build a relationship or motivate a sale. Digital channels which can be utilized to achieve these goals include website development, mobile marketing strategies, social media marketing, content marketing, search engine optimization (SEO), and email marketing.

While it may be possible for an individual business to learn to excel at each strategy, it is far more effective to engage the services of a professional digital marketing agency. The agency should have experience in all of these channels, along with the ability to keep on top of emerging online marketing trends. If you are looking for a digital marketing agency in Boston to help your company excel online, here are a few tips to make sure you select the agency that is just right for you:

  • Track record: You want to make sure that you align yourself with a company that already knows the online marketing ropes, not one that is learning. You want a company that can help you look at where you want to go, and then develop a plan to help you get there. Digital Bungalow will start by building an expert digital marketing strategy that meets your business goals, and bring it to life online. Our expertise has been demonstrated over and over again through the award-winning work we have created for clients and the fact that an astonishing 96% of our customers say that they would refer us to a colleague.
  • Results-driven team: Look for a company that has a team of experts that are dedicated to your success. There are so many digital marketing strategies, it takes a group of professionals who work together to carry out the strategies that have been designed just for your company. Digital Bungalow has demonstrated expertise in the areas of strategy, creative, technology, marketing and analytics, with teams that work closely together to achieve the overall vision.
  • Accountability: Don’t be deceived by a company that promises pie-in-the-sky promotions. That will only end up costing you time and money, and possibly even customers. We believe that a website must be capable of generating revenue, but that is just the beginning. Our teams create online experiences that are supposed to drive results, and we aren’t afraid to use analytics to be accountable for the effectiveness of our campaigns.

About Digital Bungalow: If you are looking for a professional digital marketing agency Boston is home to an experienced marketing firm in Digital Bungalow. Our company creates award-winning websites and digital marketing programs that will help your business attract more customers, grow faster, and outpace the competition. Visit our website at http://www.digitalbungalow.com/ to download a complimentary copy of our digital strategy white paper. “Like” our Facebook page for online marketing strategies. Call 508-616-0111 to find out if Digital Bungalow is the right digital marketing agency for your company.

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