6 Widely Used Marketing Terms Defined
Let's face it - buzzwords are all the rage in the world of marketing today. While some are fairly easy to understand others sound extremely foreign, and even made up at times. We as marketers use them so regularly that we just assume everyone knows what we're talking about when they don't. I' ve chosen 6 words that we explain to clients and prospects fairly often that I hope you will find helpful.
Viral marketing is a technique used for raising brand or product awareness that involves creating a campaign that induces viewers to spread the marketing message on to other viewers. Viral marketing is often web-based, via sharing tools such as email and social networks like YouTube and Facebook. The key to going viral? Not trying to force something to be viral. If the content is good enough, funny enough, etc, it will become viral organically. Here is an example of a great viral video from Dollar Shave Club.
A bounce rate is a percentage which indicates the number of visitors who exit your website from the same page they entered without clicking through to any other pages. If your website has a high bounce rate it could be indicative of low content quality, a lack of calls-to-action or slow page load time. It's important to understand why people are bouncing in order to reduce the rate.
Crowd Sourcing involves outsourcing work traditionally performed by employees or contractors to a group (crowd) of people (unpaid) online. A great example of this is Anheuser-Busch (AB). The world's leading brewer has made sizable inroads in crowdsourcing. While its Budweiser is easily America's best-selling beer, AB sought customer input to develop a brand more attuned to craft-beer tastes. Development of Black Crown, a golden amber lager, combined a competition between company-brewmasters with consumer suggestions and tastings; this project had more than 25,000 consumer-collaborators.
Meta data is the information contained in the header of your browser, which provides information about the page you are visiting. Meta data is contained within meta tags, a type of HTML tag. For example, when you search for a page on Google you typically see text that describes what is on the page. This paragraph is part of your meta data.
Augmented reality (AR) mixes real-time video of the physical environment with virtual elements to overlay computer-generated images onto the physical environment. Honestly the best way to wrap your brain around augmented reality is to see it for yourself. Here is a great example from Cisco:
In computing, a dashboard refers to a website's administration control panel. It is the graphical user interface used to provide access to commonly used tools. You've probably used a dashboard if you access Google Analytics for your website or MailChimp to deliver emails.
Have a term that you're not sure of? Add it to the comments below and we'll get you the best answer we can.