Google Updates Algorithm to Index Mobile-Friendly Search Results

The mobile-first mentality is becoming a standard practice. According to a recent comScore report, 60% of total website traffic now comes from mobile devices. Additionally, 46% of consumers use mobile exclusively as their primary research tool before making a purchase decision.

Google sees this behavior shift from desktop to mobile as an opportunity to implement a new algorithm that favors mobile-friendly websites. Beginning April 21st,  mobile-friendly web design will play a major role in determining a site’s Google search rankings.

What Does This Mean?

In addition to other criteria, your site will be ranked based on its mobile device compatibility. Therefore, if you own a web property, it should either be responsive or have a mobile version. With mobile as a primary method for accessing the Internet in addition to the prevalence of search, mobile design is no longer a want, it’s a must have.

Apps are equally as important to this equation. When you are signed-in to your Google account on your mobile device while searching, relevant content from your apps will appear in results. This function is especially important for apps that are content-heavy, as users may not realize the content being searched for is included in an app on their phone.

Are You Mobile Ready?

If you’re not sure whether your site is currently mobile ready, use Google’s Mobile-Friendly Test tool.

Once you’ve confirmed that your site is mobile friendly, you can use Google Webmaster Tools to get a more detailed Mobile Usability Report. This report provides an in-depth look at any issues that will negatively impact your mobile search rankings. If you have concerns about your website's mobile usability, we're here to help.

Confident in your website's responsive design? The next step is to focus on your content strategy: Make Your Content Align with the Mobile Revolution


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