Paradigm Shift: Developing a Website on a SaaS Platform

The Digital Bungalow team is thrilled to announce that we’ve launched the Tribeca Flashpoint Academy and our own new site on coreDNA, a website Software as a Service (Saas) Platform. We also, have a number of upcoming launches on the coreDNA platform. Why is this news? Read on.

Why coreDNA and SaaS?

coreDNA brings a new paradigm to designing and developing websites. What’s the big benefit? 

Instead of designing, developing and replacing your website every 3-5 years, coreDNA allows our clients to design and develop them once.  Clients automatically get upgrades as they come out over time, much like Salesforce, Hubspot, and other well-known SaaS platforms.

There is a library of over 80 pre-built coreDNA applications, including Content Management, eCommerce, Intranets, Franchises, and Blogs.  This means we can we build websites in weeks, not months – that’s correct, weeks. Once sites are up on coreDNA, if a client wants to add a feature—let’s say eCommerce—we simply turn on the feature, customize it as needed, load the content, and launch.  It’s really that easy.

What about Drupal?

Digital Bungalow is well known in the open-source CMS community as a leading Drupal development firm: our website for Humana was named worldwide Drupal website of the year last year. We love Drupal and we remain committed Drupal. The wonderful thing about Drupal is, with over 30,000 modules, we can do absolutely anything with it. Like most things in life, Drupal’s biggest strength is also its biggest weakness.

For example, we build a website for Company XYZ. It’s a complicated solution, utilizing a wide range of core, contributed, and custom modules. Everything is humming along, until 3 months later, when one of the modules gets updated. The module contributor did her job and made sure the module upgrade worked with the core modules, but it conflicts with one of the contributed modules, and a couple of the custom modules. A month later, a couple of the contributed modules get upgraded, and similar conflicts occur.

Ultimately, Drupal’s open source nature—its biggest strength—also means that it needs a fair amount of care and feeding. And for our enterprise clients this is no problem—they either have an in-house development team, or they are happy to hire our team on an ongoing basis for support. But for some of our clients this isn’t a viable solution, which is part of why we’re adding coreDNA to our portfolio.

It’s really about the needs of our mid market customers who are focused on sales growth and building great companies.  They are often too big and have too many integration needs for Word Press, and a big Drupal build may be out of scope.  We see coreDNA as a great fit for these emerging enterprise customers.  They need speed to market, a low total cost of ownership and don’t want to hire a team of developers.

What is the future of website platforms? 

Ultimately, we believe that the SaaS model will do for websites what Salesforce has done for CRM. In the past, if you wanted a CRM, you’d call your consultant and he’d come install Goldmine or Act and customize it to your needs. When a new version came out, a big project would ensue, which often made your updates and customizations obsolete, and drove up the cost of ownership because of the updates needed.

In the last few years we’ve seen lower-end website SaaS platforms grow successfully (most notably Business Catalyst and SquareSpace); with coreDNA we finally have a website SaaS platform which is targeted toward the mid-market. That’s why we’re really excited that we’ve signed on as coreDNA’s Lead US Development Partner. We’re investing in the future; both for our clients growth and Digital Bungalow’s growth.


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