Why Video Should Be The Cornerstone Of Your 2015 Marketing Plan
At Digital Bungalow we like to say, "if an image is worth a thousand words, video is worth a million." Videos continue to win over consumers and prospects by offering a rich medium that attracts and engages across all devices. Pair that with a strong call-to-action (CTA) and you’ve got a winning combination that will convert viewers into paying customers.
Did you know that 69% of smartphone users say that videos are a perfect solution for mobile product viewing? It offers a quick and convenient way for consumers to grasp an overview of a product. In a recent eMarketer study it was shown that more than 77% of all tablet users watch videos on their devices at least monthly, and it's expected that number will grow to 87% by 2018. That equates to almost 149 million tablet video viewers in the next three years.
1. Video as hero on your website instead of a static image. Many major brands are using this tactic to drive prospects and customers further into their site. Check out the home pages for PayPal and Air B&B; pretty cool, huh?
2. Incorporate videos into your marketing automation programs. Not only will you get more eyes on your videos, you’ll be able to track their success and get an understanding of your return on investment (ROI). In fact, 52% of marketers worldwide name video as the type of content that has the best ROI.
3. Create shorter, “snackable” versions of your video for social media. Posting your 5-minute demonstration video on Facebook and Twitter won’t target and engage your audience effectively. Social media users typically enjoy watching shorter form videos of a minute or less.
4. Posting your content on YouTube adds significant search value. Despite being loaded with content, YouTube still drives the most engaged traffic among social networks. It has the lowest bounce rate (43%), the highest pages per visit (2.99) and the longest visit duration (227.82 seconds) according to a study done by Shareaholic.
Our recommendation? Start producing video content now and incorporate it as a key element of your current and future content plans. Make sure it becomes part of your marketing budget for the coming years as well, just like you’d plan dollars for advertising. Setting the foundation now will drive your success in the years to come!
Have more questions about video? We have a stellar creative team at Digital Bungalow who would love to hear from you!