The Effects of Google's Mobile First Algorithm Update

Following up on my post about Google's updated algorithm to index mobile-friendly search results, it's time to review the effects.…

Nick Goodman

Four Questions You Should Ask Yourself Before Any Data Measurement Plan

If you’ve ever participated in anything that involved a performance – sports, playing an instrument, dancing, singing, etc. – you’ve…

Nick Goodman

Google Updates Algorithm to Index Mobile-Friendly Search Results

The mobile-first mentality is becoming a standard practice. According to a recent comScore report , 60% of total website traffic now comes…

Nick Goodman

The Scoop on Facebook's New Product Ads

Facebook’s new Product Ads, announced this month, are the answers retail marketers were looking for when the network began to weed out…

Casey Arnold