Why Teens [Heart Emoji] Instagram

It’s no secret that teens love to document their lives and consume others’ on Instagram. Drawing from a  survey  in spring 2015, teens…

Casey Arnold

The Scoop on Facebook's New Product Ads

Facebook’s new Product Ads, announced this month, are the answers retail marketers were looking for when the network began to weed out…

Casey Arnold

Using Google Analytics Dashboards to Drive Business

Using the custom reports feature in Google Analytics is a great way to examine data specific to your site and business. However, an in…

Nick Goodman

Analyzing User Journeys to Identify Bottlenecks and Increase Web Conversions

To understand what elements are contributing to your conversion rate, you must take a holistic look at the user journey. The process of…

Nick Goodman