Making Sense Out of Your Email Metrics

You’ve spent the time planning your marketing strategy, coming up with compelling content, and designing the perfect email template. You…

Chris Barnhill

Everything B2B Marketers Need to Know About Twitter Cards

As a global, real-time platform made up of 288M monthly active users – competition is tough on Twitter for small B2B marketers trying to…

Casey Arnold

Why Teens [Heart Emoji] Instagram

It’s no secret that teens love to document their lives and consume others’ on Instagram. Drawing from a  survey  in spring 2015, teens…

Casey Arnold

Analyzing User Journeys to Identify Bottlenecks and Increase Web Conversions

To understand what elements are contributing to your conversion rate, you must take a holistic look at the user journey. The process of…

Nick Goodman