Using Landing Pages to Convert Site Visitors to Leads

If you are hoping to use your website to convert visitors to leads, it’s a good idea to place your offers on landing pages. Landing pages…

Chris Barnhill

Making Sense Out of Your Email Metrics

You’ve spent the time planning your marketing strategy, coming up with compelling content, and designing the perfect email template. You…

Chris Barnhill

Everything B2B Marketers Need to Know About Twitter Cards

As a global, real-time platform made up of 288M monthly active users – competition is tough on Twitter for small B2B marketers trying to…

Casey Arnold

Images in Emails: A How-To Guide

As with any digital property, it is crucial that your emails are well-designed if you want people to engage. For years, the way to do this…

Chris Barnhill