The Effects of Google's Mobile First Algorithm Update

Following up on my post about Google's updated algorithm to index mobile-friendly search results, it's time to review the effects.…

Nick Goodman

Four Questions You Should Ask Yourself Before Any Data Measurement Plan

If you’ve ever participated in anything that involved a performance – sports, playing an instrument, dancing, singing, etc. – you’ve…

Nick Goodman

Google Updates Algorithm to Index Mobile-Friendly Search Results

The mobile-first mentality is becoming a standard practice. According to a recent comScore report , 60% of total website traffic now comes…

Nick Goodman

Marketing Automation Kicks Old-School Emails to the Curb

There was a time when all you needed to execute an email marketing campaign was a list and a message. These batch and blast techniques were…

Chris Barnhill