DB Top 5: Digital Marketing and Technology, November 3

This week’s round up is an eclectic mix of digital marketing and technology with new partnerships, products and features rolling out before…

Casey Arnold

Google Analytics Rolls Out Benchmark Reports

I can’t begin to count the number of times that I’ve presented site metrics to a client and their first response is, “Is that good? What are…

Nick Goodman

Industry Average Conversion Rates: Do They Exist?

Just about every time that I talk to clients about conversion rates, I get the same question: "Well, what are the industry averages," And I…

Nick Goodman