Analyzing User Journeys to Identify Bottlenecks and Increase Web Conversions

To understand what elements are contributing to your conversion rate, you must take a holistic look at the user journey. The process of…

Nick Goodman

How to Analyze Your Non-Branded Traffic in Google Analytics

If you’ve tried to look for keyword data in your Google Analytics profile, you’ve probably noticed that the most common “keyword” driving…

Nick Goodman

Top 5 of the Week in Social Media and Content Marketing, October 13

Paid social media marketing ran the show in this week’s digital marketing round up. As marketers of companies both big and small, it’s time…

Casey Arnold

2 Easy Ways to Target High Quality Keywords for Your Website

Organic search now accounts for 64% of website traffic. This means that Google, Bing, and Yahoo (and especially Google) are most likely…

Nick Goodman