Amtrak Vacations
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INSIGHT
Travelers have options and Amtrak Vacations needed to expand, promote, and brand train travel. They needed an agency that understood the web and could work within their budget.
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RESPONSE
Amtrak Vacations needed to captivate their largest audience in the quickest, most cost-effective way. DB presented an online sweepstakes with a chance to win a trip to the Grand Canyon and a web promotion plan that drove
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RESULTS
Results exceeded expectations with 150,000 sweepstakes entries adding thousands of new email addresses as well as new social media followers, all providing Amtrak vacations with an expanded database for marketing activit
Overview
In 2011, Digital Bungalow proposed a complete new Amtrak Vacation website, focused on the trip experience rather than just a destination. This was accomplished through an improved informational hierarchy on the website. That was just the beginning; the new site needed promotion and the budget was limited. The client focused their budget entirely on online advertising with a goal of driving 5,000 visits to the new website. Digital Bungalow proposed a different approach and launched a multi-channel marketing campaign promoting a sweepstakes with a chance to win a trip to the Grand Canyon. The campaign garnered 150,000 sweepstakes entries and a 600% immediate return in direct product sales to sweepstakes entrants. The added bonus was a 28% increase in site traffic increased 28% over the previous year, as well as a 48% average pages per visit. Additionally, the sweepstakes built a solid foundation of email addresses for future email marketing campaigns for Amtrak Vacations and the parent company, Amtrak.
In Their Words
John Tavano, President of Yankee Leisure Holdings “I cannot say enough good things about Digital Bungalow. They over-delivered every step of the way on the website redesign, and they exceeded our expectations in every way. I might add that we were all extremely skeptical that the sweepstakes Nate Wolfson and the Digital Bungalow team recommended would be effective, but we were all proven dead wrong by the amazing results. I give them my highest recommendation.”