By using the web as a tool to solve each of these problems, the goal was to help reduce overhead, realize new revenues and provide better service to customers.

SOLUTION
Digital Bungalow worked with Bob's to determine ways to easily support the retail and operational efforts. Through an iterative process, we delivered interactive solutions that correspond with the company's aggressive television, radio, and print ads while supporting operational functions.

Among some of the departments that we have supported:

Customer Service:

To ensure that progress was continually made, we constantly evaluated and re-evaluated the performance of the site including traffic reports, e-commerce reporting, and customer feedback. Since first engaging in 1999, we have used this information to continually improve the site and customer experience.

RESULTS
In collaboration with Bob's managers, Digital Bungalow redesigned the web site (http://www.mybobs.com) to enhance the online image and to accurately personify the Bob's brand. In addition, Bob's has witnessed tremendous interest from both new and existing customers. Over the past 18 months, there have been over 30,000 downloads of directions to the various Bob's Discount Furniture locations. With over 20,000 user email addresses, we have been able to encourage web visitors to visit Bob's stores and become customers.

In addition, the online sales have given Bob's a significant boost in revenue through sales of gift cards and products. With thousands of users visiting the site each day, we are able to support advertising efforts by giving users a taste of bobs with just a click of their mouse.