School for Field Studies
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INSIGHT
The School for Field Studies needed a redesigned website that highlighted their unique study abroad programs, would drive information requests, and would boost student application submissions.
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RESPONSE
Digital Bungalow crafted a multimedia-rich site that showcased the wide variety of available programs and made it simple to navigate the extensive information available for potential participants.
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RESULTS
In one month, the website saw a 946% increase in online requests for program information and applications over the same month the prior year.
Overview
The School for Field Studies is the nation’s oldest and largest study abroad organization with over 80 college and university affiliates and more than 15,000 student participants. They came to Digital Bungalow with the task of completely redesigning their 1,000-page website with the end-goal of increasing requests for information and applications. They needed to reorganize their program information as well as improve search rank, create easier inquiry and application systems, and simplify their overall brand identity online. Digital Bungalow responded by creating an intuitive site that made it simple to navigate their wealth of information, using a program-focused informational hierarchy. The site leveraged their vast library of photos and videos to create an immersive visual experience meant to give potential applicants a taste of the exciting programs available. The new site led to an astounding increase in online requests for program info and applications, and Digital Bungalow continues to work with SFS to drive this number up.
In Their Words
Leslie Granese, Director of Enrollment and Marketing, The School for Field Studies, “Our new website, brand identity and inquiry form process has been amazingly successful for us. Digital Bungalow’s attention to detail and holistic approach revitalized our marketing efforts and re-doubled our digital efforts to attract the kind of student who is looking for our programs.”