How to Build and Grow A Successful Lead Nurturing Program
Lead nurturing is a critical part of an integrated campaign strategy. Marketers need to evolve from capturing leads to building permission-based relationships with customers and prospects.
In this guide, you will learn how to successfully work the purchase funnel by following these five critical best practices:
- Smarter Segmentation
- High-Quality Content
- Lead Scoring
- Marketing Automation Tools
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