How To Optimize Your Email Marketing Campaigns

Email marketing has significantly transformed in the last 10 years. Important changes have transformed email from a one-to-one channel to one-to-many and back again. We as marketers know much more about what works and what doesn't, and we have the numbers to back it up. Unlike the emails of the 1990s and early 2000s, today’s best email marketing messages are far more recipient-friendly, personalized and most importantly highly relevant.

This migration from email campaigns of the past to the campaigns of the present and future begs the question How are you managing your email campaigns and what can you do to improve them?

In our latest eBook you'll learn:

  • Why designing all your emails for mobile is vital for success
  • How email acquisition tools can help you grow your email list
  • Understanding how regular reporting can greatly benefit your program