In 2011, women's shoe manufacturer Easy Street Shoes hired Digital Bungalow to design and develop a new website on the Magento eCommerce platform. After extensive research on the client's target customer—women with uncommon sizes and widths—the Digital Bungalow team tackled the project head on. We successfully created an online brand which took them from manufacturer to retailer, designed a robust user experience which leverages faceted search as the key driver to user engagement and purchase, and seamlessly integrated the Magento platform with the company's legacy MRP systems. The results? Outstanding new websites for the company's brands Easy Street Shoes and Bella Vita Shoes, rapidly growing online retail sales, and a major increase in online wholesale sales. Since launch, Digital Bungalow has managed all of Easy Street's eCommerce operation including email marketing, SEO, and affiliate marketing.
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