Web Experience Management (WEM) Agency
You may go to a sporting goods website 100 times, and always go the lacrosse section, yet the homepage still features baseball, soccer, and golf. Why? Behind that website a marketer has planned exactly what content is shown on the homepage.
These decisions are typically based on aggregated website analytics data, showing how the “Average User” engages with the website. As a result, content and promotion are created to maximize the engagement and conversion metrics of that average user. But how many users are actually “average”? Research shows very few.
The Benefits of Web Experience Management
Web Experience Management (WEM) is the practice of creating personalized website experiences. In order to deliver WEM, we separate visitors into segments and then customize our content delivery to each segment.
Utilizing WEM, we can assign customized content to the homepage, promote different products in feature boxes, and different promotions for different users. The end result? Greater user engagement, higher conversion rates, and more frequent return visits—things any digital marketer can get excited about.
Talk to the Web Experience Management (WEM) Agency Experts
Digital Bungalow is a pioneer Web Experience Management (WEM) agency. We’ve launched websites utilizing WEM for companies as large as the Fortune 100. Digital Bungalow also built the Drupal Engagement module that is utilized for Web Experience Management.
Have a project you want to discuss with one of our Web Experience Management (WEM) agency experts? Contact Us