Using Personas to Drive Marketing Strategy [Free Template]
The key to success in today’s digital marketing ecosphere is personalization. Case in point: the increasing prominence of email and the fact that readers are inviting us into their personal space by making their mobile inbox first priority in the morning. As marketers, we cannot take this invitation for granted.
How do we enter this personal space and stay there? The answer lies within persona-based marketing. By conducting research and composing a perfectly painted picture of a target persona, you’ll be able to identify key people who want your content and will keep coming back for more.
In our latest eBook you'll learn:
- How to research and identify your brand's target persona(s)
- How to build an informed and detailed persona profile - Free template included!
- How to make your persona research actionable to drive your brand's marketing strategy