Website as Packaging: How to Improve Your Digital "Shelf Appeal"

Packaging in the digital space is becoming just as important as it is in the retail industry. Smart digital packaging fuels your business and captures the fleeting attention of customers and prospects.

In this guide, you will learn how the following five components help businesses think of their website as packaging:

  1. Shelf Appeal
  2. Convenience
  3. Sensory Appeal
  4. Value
  5. Novelty

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